Cali Skum Clothing : Web & Branding
Cali Skum is more than a clothing brand, it's a lifestyle. We want this brand to be bold and inspiring. Bringing art, music, and fashion to make a statement about the direction of our generation. Remember when skum actually meant scum? It's time for a new connotation. I was in charge of branding, photography, web design, UI/UX, e-commerce
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